Introduced to South Korea and Japan in the 1980s, BB cream has been named "the secret of Korean actresses" and has been heavily endorsed by Korean celebrities, which gained it large exposure in these Asian markets.
BB creams come in a variety of different formulations, and qualities mainly perceived as being anti-inflammatory and having a soothing effect. As companies focused initially on the East Asian market, BB creams have a limited number of shades.
Due to its "multi-tasking" all-in-one properties — moisturizer, primer, foundation, and sunblock — the cream became a hit in Asia, especially in South Korea, where BB creams make up 13% of the cosmetics market. Moreover, the cream is also used by men in South Korea.
Leading Asian brands include Missha, The Face Shop, Etude House, Sulhwasoo, Skin Food, and Nature Republic.
Companies began in 2011 to launch BB creams in Western markets, namely Garnier and Dr. Jart, with others such as Dior and Clinique following suit in 2012. BB creams have been tailored for Western markets, for example, although whitening properties are a main selling point of BB creams in Asia, Estée Lauder is not including it in their formulation for North America.
For the purpose of trademark reasons, BB creams sold in western markets are now named Beblesh Balm (aka BB Cream) instead of Blemish Balm.
Many of the brands listed above are not available in South Africa yet. I ordered mine online. If you go this route, make sure you are getting an original as fakes are being sold on the internet.
Skin79 Super Plus BB Cream Hot Pink 40g
How to use:
Suggested skin care routine: cleanser>toner>moisturiser> Super+ Beblesh Balm Triple Functions
Blend it evenly to entire face. For areas with enlarged pores or blemish, apply a little more for better concealing effect. Afterwards, you may apply loose powder or foundation for a long-lasting makeup look.
I like to mix this with another foundation and then apply to the face.
This BB cream initially goes on grey and then oxidises and matches my skin perfectly.
Make sure you use a good moisturiser before applying it and wash it off properly at night to avoid clogged pores. I have sensitive skin and my skin reacts to chemical SPF so I have to apply a sunblock for sensitive skin before I apply it. Other people who have no problem wearing sunblock in their normal cosmetics will not have a problem. This product comes in a huge container and will last very long.